The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.

The future lies with those companies who see the poor as their customers.

Strategy is about stretching limited resources to fit ambitious aspirations.

Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you become.

The resource allocation task of top management has received too much attention when compared to the task of resource leverage.

How we ask the question is extremely important to how we find the answer.

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.