Strategy is about stretching limited resources to fit ambitious aspirations.

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.

If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.

Executives are constrained not by resources but by their imagination.

If your aspirations are not greater than your resources, you’re not an entrepreneur.

With wolves, solidarity is first but when they hunt, they change roles. The implicit hierarchy depends on who does what. In an organization one unique person makes a difference, but you need teamwork to make it happen.