Strategy is about stretching limited resources to fit ambitious aspirations.

If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

Strategy is about stretching limited resources to fit ambitious aspirations.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

The resource allocation task of top management has received too much attention when compared to the task of resource leverage.

If your aspirations are not greater than your resources, you’re not an entrepreneur.

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.