How we ask the question is extremely important to how we find the answer.
The future lies with those companies who see the poor as their customers.
There is an important distinction between barriers to entry and barriers to imitation.
If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.
Strategy is about stretching limited resources to fit ambitious aspirations.
If your aspirations are not greater than your resources, you’re not an entrepreneur.