The future lies with those companies who see the poor as their customers.

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.

Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.

If your aspirations are not greater than your resources, you’re not an entrepreneur.

Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you become.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

Imagining the future may be more important than analysing the past.