Executives are constrained not by resources but by their imagination.

Executives are constrained not by resources but by their imagination.

Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.

If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

Strategy is about stretching limited resources to fit ambitious aspirations.

How we ask the question is extremely important to how we find the answer.