The future lies with those companies who see the poor as their customers.
Executives are constrained not by resources but by their imagination.
There is an important distinction between barriers to entry and barriers to imitation.
How we ask the question is extremely important to how we find the answer.
The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.
If your aspirations are not greater than your resources, you’re not an entrepreneur.