As part of my research for An Anthology of Authors' Atrocity Stories About Publishers, I conducted a study (employing my usual controls) that showed the average shelf life of a trade book to be somewhere between milk and yoghurt.
Calvin TrillinWhen someone reaches middle age, people he knows begin to get put in charge of things, and knowing what he knows about the people who are being put in charge of things scares the hell out of him.
Calvin Trillin