You don't build your character by doing what everybody else is doing.

Incentives are not strategy, they are tactics. Defensive measures.

Profit is the most global aspect of a business, and it is cross-functional.

If you have not been a villain at a certain point in time, you will never be a hero. And the day you are a hero, you may become a villain the next day.

Electric cars are not going to take the market by storm, but it's going to be a gradual improvement.

I think the new generation is much more demanding about respect for the environment than we have ever imagined.

The most interesting information I can have about a competitor is the cost.