To face deflation, you have to have people accepting it and not reacting to it.
Don't believe what I say. Believe what I do.
Incentives are not strategy, they are tactics. Defensive measures.
It would be easier to make money in other sectors, but since I was a kid, I liked cars.
You don't build your character by doing what everybody else is doing.
What I worry about is not just Nissan, but Japanese manufacturers losing motivation to maintain production in Japan. The high yen is definitely a headwind.