I mean, when you're a pioneer and you are at the forefront of an offensive, you're going to be the most optimistic person.

I think we're going to have some difficulty in front of us. I have absolutely no doubt the next three, four years Europe are going to be at best stagnation. We are preparing for tough times.

People will always challenge you on an idea as long as it has not been concretized by somebody else.

Profit is the most global aspect of a business, and it is cross-functional.

We don't know where the markets are going....we have to observe what's going down, see the trends, look at every vibration on the market, prepare the technology and jump when consumers start to think one way or the other

At the age of 20 I bought a used Fiat 127. This was the only one I could afford!

If you have not been a villain at a certain point in time, you will never be a hero. And the day you are a hero, you may become a villain the next day.