Corporate partners help UNICEF fund our programmes for children, advocate with us on their behalf, or facilitate our work through logistical, technical, research or supply support.

And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

What is needed now are increased efforts to promote youth participation and commitment; more services aimed at youth; more parental involvement; more education and information, using schools and other sites; more protection for girls, orphaned children and young women;and more partnerships with people with HIV and AIDS.

The real solution is to improve the incomes of the poor and provide their children with decent education.

A century that began with children having virtually no rights is ending with children having the most powerful legal instrument that not only recognizes but protects their human rights.

...in serving the best interests of children, we serve the best interests of all humanity.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.