Eighty to 90 percent of success in a company has nothing to do with business at all - it's all personal.
Carol RothMost people end up owning a business by accident. Therefore, they don't usually have a thought process and a strategic plan in place.
Carol RothBefore you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Carol Roth