Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

Align yourself with outstanding strategic partners.

Most people end up owning a business by accident. Therefore, they don't usually have a thought process and a strategic plan in place.

The American people care about the fact that we have $17 trillion in debt and 10 percent of every tax dollar that's coming in is going to pay for past overspending.

Men, if you are in a position of power or authority, please respectfully continue to mentor and work with talented individuals and those with promise, regardless if they are men or women.

Many businesses fail because the owner wasn't willing to invest and wasn't educated on the difference between spending money frivolously and investing money into the business for growth, and the risks and rewards of that cash infusion.

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'