Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Carol RothMost people end up owning a business by accident. Therefore, they don't usually have a thought process and a strategic plan in place.
Carol RothMen, if you are in a position of power or authority, please respectfully continue to mentor and work with talented individuals and those with promise, regardless if they are men or women.
Carol Roth