Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Carol RothEighty to 90 percent of success in a company has nothing to do with business at all - it's all personal.
Carol RothMost people end up owning a business by accident. Therefore, they don't usually have a thought process and a strategic plan in place.
Carol RothMany businesses fail because the owner wasn't willing to invest and wasn't educated on the difference between spending money frivolously and investing money into the business for growth, and the risks and rewards of that cash infusion.
Carol Roth