I believe ability can get you to the top,” says coach John Wooden, “but it takes character to keep you there.… It’s so easy to … begin thinking you can just ‘turn it on’ automatically, without proper preparation. It takes real character to keep working as hard or even harder once you’re there. When you read about an athlete or team that wins over and over and over, remind yourself, ‘More than ability, they have character.'

A company that cannot self-correct cannot thrive.

Effort is one of those things that gives meaning to life. Effort means you care about something, that something is important to you and you are willing to work for it.

Becoming is better than being

For twenty years, my research has shown that the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.

Important achievements require a clear focus, all-out effort, and a bottomless trunk full of strategies. Plus allies in learning.

You have to work hardest for the things you love most.