Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'NeilI wanted to prevent people from giving them too much power. I see that as a pattern. I wanted that to come to an end as soon as possible.
Cathy O'NeilThe NSA buys data from private companies, so the private companies are the source of all this stuff.
Cathy O'NeilWhen people are not given an option by some secret scoring system, it's very hard to complain, so they often don't even know that they've been victimized.
Cathy O'NeilBecause of my experience in Occupy, instead of asking the question, "Who will benefit from this system I'm implementing with the data?" I started to ask the question, "What will happen to the most vulnerable?" Or "Who is going to lose under this system? How will this affect the worst-off person?" Which is a very different question from "How does this improve certain people's lives?"
Cathy O'Neil