That's what we do when we work in Silicon Valley tech startups: We think about who's going to benefit from this. That's almost the only thing we think about.
Cathy O'NeilI would argue that one of the major problems with our blind trust in algorithms is that we can propagate discriminatory patterns without acknowledging any kind of intent.
Cathy O'NeilMicro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'Neil