Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'NeilSo much of our society as a whole is gearing us to maximize our salary or bonus. Basically, we just think in terms of money. Or, if not money, then, if you're in academia, it's prestige. It's a different kind of currency. And there's this unmeasured dimension of all jobs, which is whether it's improving the world.
Cathy O'NeilThe national conversation around white entitlement, around institutionalized racism, the Black Lives Matter movement, I think, came about in large part because of the widening and broadening of our understanding of inequality. That conversation was begun by Occupy.
Cathy O'Neil