I don't think anybody's ever notified that they were sentenced to an extra two years because their recidivism score had been high, or notified that this beat cop happened to be in their neighborhood checking people's pockets for pot because of a predictive policing algorithm. That's just not how it works.

Evidence of harm is hard to come by.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

People felt like they were friends with Google, and they believed in the "Do No Evil" thing that Google said. They trusted Google more than they trusted the government, and I never understood that.

I set up a company, an algorithmic auditing company myself. I have no clients.

When people are not given an option by some secret scoring system, it's very hard to complain, so they often don't even know that they've been victimized.

The public trusts big data way too much.