There's less of a connection for a lot of people between the technical decisions we make and the ethical ramifications we are responsible for.

An insurance company might say, "Tell us more about yourself so your premiums can go down." When they say that, they're addressing the winners, not the losers.

There might never be that moment when everyone says, "Oh my God, big data is awful."

For whatever reason, I have never separated the technical from the ethical.

There are lots of different ways that algorithms can go wrong, and what we have now is a system in which we assume because it's shiny new technology with a mathematical aura that it's perfect and it doesn't require further vetting. Of course, we never have that assumption with other kinds of technology.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

It's a standard thing you hear from startup people - that their product is somehow improving the world. And if you follow the reasoning, you will get somewhere, and I'll tell you where you get: You'll get to the description of what happens to the winners under the system that they're building.