Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

The disconnect I was experiencing was that people hated Wall Street, but they loved tech.

People felt like they were friends with Google, and they believed in the "Do No Evil" thing that Google said. They trusted Google more than they trusted the government, and I never understood that.

The most important goal I had in mind was to convince people to stop blindly trusting algorithms and assuming that they are inherently fair and objective.

We don't let a car company just throw out a car and start driving it around without checking that the wheels are fastened on. We know that would result in death; but for some reason we have no hesitation at throwing out some algorithms untested and unmonitored even when they're making very important life-and-death decisions.

I think big data companies only like good news. So I think they're just hoping that they don't get sued, essentially.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.