That's what we do when we work in Silicon Valley tech startups: We think about who's going to benefit from this. That's almost the only thing we think about.

By construction, the world of big data is siloed and segmented and segregated so that successful people, like myself - technologists, well-educated white people, for the most part - benefit from big data, and it's the people on the other side of the economic spectrum, especially people of color, who suffer from it. They suffer from it individually, at different times, at different moments. They never get a clear explanation of what actually happened to them because all these scores are secret and sometimes they don't even know they're being scored.

Every system using data separates humanity into winners and losers.

The Facebook algorithm designers chose to let us see what our friends are talking about. They chose to show us, in some sense, more of the same. And that is the design decision that they could have decided differently. They could have said, "We're going to show you stuff that you've probably never seen before." I think they probably optimized their algorithm to make the most amount of money, and that probably meant showing people stuff that they already sort of agreed with, or were more likely to agree with.

Especially from my experience as a quant in a hedge fund - I naively went in there thinking that I would be making the market more efficient and then was like, oh my God, I'm part of this terrible system that is blowing up the world's economy, and I don't want to be a part of that.

Because of my experience in Occupy, instead of asking the question, "Who will benefit from this system I'm implementing with the data?" I started to ask the question, "What will happen to the most vulnerable?" Or "Who is going to lose under this system? How will this affect the worst-off person?" Which is a very different question from "How does this improve certain people's lives?"

For whatever reason, I have never separated the technical from the ethical.