That's what we do when we work in Silicon Valley tech startups: We think about who's going to benefit from this. That's almost the only thing we think about.

Every system using data separates humanity into winners and losers.

So much of our society as a whole is gearing us to maximize our salary or bonus. Basically, we just think in terms of money. Or, if not money, then, if you're in academia, it's prestige. It's a different kind of currency. And there's this unmeasured dimension of all jobs, which is whether it's improving the world.

There's less of a connection for a lot of people between the technical decisions we make and the ethical ramifications we are responsible for.

The Facebook algorithm designers chose to let us see what our friends are talking about. They chose to show us, in some sense, more of the same. And that is the design decision that they could have decided differently. They could have said, "We're going to show you stuff that you've probably never seen before." I think they probably optimized their algorithm to make the most amount of money, and that probably meant showing people stuff that they already sort of agreed with, or were more likely to agree with.

I think big data companies only like good news. So I think they're just hoping that they don't get sued, essentially.

There are lots of different ways that algorithms can go wrong, and what we have now is a system in which we assume because it's shiny new technology with a mathematical aura that it's perfect and it doesn't require further vetting. Of course, we never have that assumption with other kinds of technology.