People felt like they were friends with Google, and they believed in the "Do No Evil" thing that Google said. They trusted Google more than they trusted the government, and I never understood that.
Cathy O'NeilObviously the more transparency we have as auditors, the more we can get, but the main goal is to understand important characteristics about a black box algorithm without necessarily having to understand every single granular detail of the algorithm.
Cathy O'NeilMicro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'NeilWith recidivism algorithms, for example, I worry about racist outcomes. With personality tests [for hiring], I worry about filtering out people with mental health problems from jobs. And with a teacher value-added model algorithm [used in New York City to score teachers], I worry literally that it's not meaningful. That it's almost a random number generator.
Cathy O'Neil