Taking a close look at all technical options is the right thing for them (AOL and MSN) to be doing.

We're all learning here; the best listeners will end up the smartest.

If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.

Taking a close look at all technical options is the right thing for them (AOL and MSN) to be doing.

Twitter is not a technology. It's a conversation and it's happening with or without you.

Then they show up at the door and the reality is that they are 5-foot-8, 240 pounds and have not run a mile in years. A background check is not going to help you with that.

From the consumer point of view, there may be questions about whether you'll have to be an AOL subscriber to get Time magazine, ... That combination of media with the access is one through which you may be able to block access to your competitors' subscribers.