If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.

It's the same reason why someone has a Web page or why people feel comfortable going on reality TV.

Taking a close look at all technical options is the right thing for them (AOL and MSN) to be doing.

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.

The 800 pound gorilla just entered the blogosphere, with Google launching its blog search.

People often say to me, "How come you don't want to be CEO of a company?" And I tell them, "I don't want to." I know I can do it, but I don't enjoy it. Why does that have to be the definition of success?

I think that women no longer have to set up a boundary between work life and home life. One of the hallmarks of my thinking is that I bring a lot of my personal life into my work. That's a huge advantage I have over men, who may feel they have to separate the two.