If you think you are in control, you're fooling yourself. As soon as you start listening, you realize you're not in control. And letting go will yield more and better results.
Charlene LiTaking a close look at all technical options is the right thing for them (AOL and MSN) to be doing.
Charlene LiSome of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
Charlene LiThe 800 pound gorilla just entered the blogosphere, with Google launching its blog search.
Charlene Li