If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.
Charlene LiIt's the same reason why someone has a Web page or why people feel comfortable going on reality TV.
Charlene Li