However, to modify a habit, you must decide to change it. You must consiously accept the hard work of identifying the cues and rewards that drive the habits' routines, and find alternatives. You must know you have control and be self-conscious enough to use it -- and every chapter in this book is devoted to illustrating a different aspect of why that control is real.
Charles DuhiggAt some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
Charles DuhiggThe cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.
Charles DuhiggIt is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
Charles Duhigg