Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.

Since the 17th century, insurance agents have been the foremost experts on risk.

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.

Small wins are a steady application of a small advantage.

Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.

At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.