The same process that makes AA so effectiveโthe power of a group to teach individuals how to believeโhappens whenever people come together to help one another change. Belief is easier when it occurs within a community.
Charles DuhiggBut countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
Charles DuhiggThe problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.
Charles DuhiggAt some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
Charles Duhigg