For a habit to stay changed, people must believe change is possible.

When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.

The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.

A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.

Companies aren’t families. They’re battlefields in a civil war.

Since the 17th century, insurance agents have been the foremost experts on risk.

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.