The same process that makes AA so effectiveโthe power of a group to teach individuals how to believeโhappens whenever people come together to help one another change. Belief is easier when it occurs within a community.
Charles DuhiggThereโs something really powerful about groups and shared experiences. People might be skeptical about their ability to change if theyโre by themselves, but a group will convince them to suspend disbelief. A community creates belief.
Charles DuhiggHabits, scientists say, emerge because the brain is constantly looking for ways to save effort.
Charles DuhiggWillpower isnโt just a skill. Itโs a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so thereโs less power left over for other things.
Charles Duhigg