But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.

Belief is easier when it occurs within a community.

Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.

Between calculated risk and reckless decision-making lies the dividing line between profit and loss.

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.