We have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.

This problem, too, will look simple after it is solved.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.

The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.

Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.

I am not interested in the past. I am interested in the future, for that is where I expect to spend the rest of my life.