Perfection, in the form of a flawless stream of words delivered with cool composure, is never as persuasive as realness. An impassioned but imperfect speech, which shows you care too much to hide flaws, is far more compelling.
Charlotte BeersAny CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
Charlotte BeersOne of the biggest mistakes women make in business is that they aren't friendly enough.
Charlotte BeersThe men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.
Charlotte BeersSpeaking passionately from the very center of who you are is compelling, forceful, persuasive: thatโs what leadership sounds like.
Charlotte BeersResolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge.
Charlotte Beers