Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like.

Speaking with passion born of your own authentic experience and belief is always persuasive.

The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.

One of the biggest mistakes women make in business is that they aren't friendly enough.

Perfection, in the form of a flawless stream of words delivered with cool composure, is never as persuasive as realness. An impassioned but imperfect speech, which shows you care too much to hide flaws, is far more compelling.

The most common mistake you'll make is forgetting to keep your own scorecard. Very little at work reinforces your ability to do this, so you will have to be vigilant. When evaluators give you an assessment, they are just guessing at who you are; they certainly are not the ones who know your potential. They can rate you and influence you, but they don't get to define you. That's your most honorable assignment: to define, every day through the way you deliver your work, the scope and nature of your inherent abilities.