Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Resolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge.

Consensus is a poor substitute for leadership.

One of the biggest mistakes women make in business is that they aren't friendly enough.

Here's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others.

The most common mistake you'll make is forgetting to keep your own scorecard. Very little at work reinforces your ability to do this, so you will have to be vigilant. When evaluators give you an assessment, they are just guessing at who you are; they certainly are not the ones who know your potential. They can rate you and influence you, but they don't get to define you. That's your most honorable assignment: to define, every day through the way you deliver your work, the scope and nature of your inherent abilities.