Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
Charlotte BeersResolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge.
Charlotte BeersHere's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others.
Charlotte Beers