One of the biggest mistakes women make in business is that they aren't friendly enough.
Charlotte BeersAny CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
Charlotte BeersSpeaking passionately from the very center of who you are is compelling, forceful, persuasive: thatโs what leadership sounds like.
Charlotte BeersHere's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others.
Charlotte BeersResolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge.
Charlotte Beers