Resolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge.
Charlotte BeersPerfection, in the form of a flawless stream of words delivered with cool composure, is never as persuasive as realness. An impassioned but imperfect speech, which shows you care too much to hide flaws, is far more compelling.
Charlotte BeersSpeaking with passion born of your own authentic experience and belief is always persuasive.
Charlotte BeersAny CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
Charlotte Beers