I discovered makeup when I was 13, and it changed my life. I started wearing mascara, and overnight, people reacted to me in a very different way - I was more popular and I felt more confident.

What really drives me is sharing the power of makeup with every woman.

Every woman deserves a man to ruin her lipstick, not her mascara

I discovered makeup when I was 13, and it changed my life. I started wearing mascara, and overnight, people reacted to me in a very different way - I was more popular and I felt more confident.

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

I once walked into a party, and I had just sprayed myself with an aura of my secret scent. I walked through to greet my friends, and as I walked, the breeze must have lifted my scent into the air. A man who had been looking quite morose at the bar, suddenly started to make his way towards me exclaiming, "What is that scent?" He was literally mesmerized!