To truly know what works, you have to learn what doesn't work first.

Content marketing is weaponized storytelling.

Any opportunity to be helpful is an opportunity to earn money.

Cultivate visibility because attention is currency.

Fear is at the heart of most of our worst choices.

Don't treat your customers like a bunch of purses and wallets.

You might be the "little drummer boy," worried that what you have to say isn't worthy. Everyone has something to contribute, especially if you remember to be the real you and not a copy of others you feel are successful.