Walt Disney believed in himself instead of worrying what others were saying.
If you accept all the praise, you have to accept all the critics.
Don't treat your customers like a bunch of purses and wallets.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Cultivate visibility because attention is currency.
My bank does not accept likes.