Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
To truly know what works, you have to learn what doesn't work first.
An inventor creates something that works. An entrepreneur creates something that others will buy.
Guide them where you want them to interact with you.
Try to help people rather than focusing on what's in it for me.
Don't ever think that somebody isn't important or not good enough, because you never know which way the road will take you.