No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
The inbox is the perfect delivery system of other people's priorities.
Own your words. Your words are the maps to your intentions.
Raise up the people beside you & quit worshipping those above you.
We exist to serve our community. That's the most important mind-set to maintain.
To truly know what works, you have to learn what doesn't work first.