Try to help people rather than focusing on what's in it for me.

The key is, no matter what story you tell, make your buyer the hero.

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.

Email is a system that delivers other people's priorities to your attention. It's up to you to decide when that priority should be managed into your world. It's not the other way around.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.

The goal isn't more money. The goal is living life on your terms.