An owner is someone who chooses to own their life, own their choices, and own their future.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
You can't fake community, you can't force it, either.
Any opportunity to be helpful is an opportunity to earn money.
We exist to serve our community. That's the most important mind-set to maintain.
Social media puts the "public" into PR and the "market" into marketing.