Cultivate visibility because attention is currency.
The key is, no matter what story you tell, make your buyer the hero.
We exist to serve our community. That's the most important mind-set to maintain.
You might be the "little drummer boy," worried that what you have to say isn't worthy. Everyone has something to contribute, especially if you remember to be the real you and not a copy of others you feel are successful.
Guide them where you want them to interact with you.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.