Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.

Cultivate visibility because attention is currency.

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.

If you can't find your own center and love for yourself, nothing else works.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

Guide them where you want them to interact with you.

Business is about belonging which means inclusion is the new black.