Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
Mission + tools. That’s really what it takes to have focus...you fail at focus because whatever you are trying to focus on isn’t important enough to you.
Your excuses will never be as good as the story of how you got it done.
Content marketing is weaponized storytelling.
The key is, no matter what story you tell, make your buyer the hero.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment