The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Raise up the people beside you & quit worshipping those above you.
Your excuses will never be as good as the story of how you got it done.
An inventor creates something that works. An entrepreneur creates something that others will buy.
Tell more people that you love them.You never know how much they might need it.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.