Never try to be a thought leader. There's no value in that. Instead, try to add value.
To truly know what works, you have to learn what doesn't work first.
The key is, no matter what story you tell, make your buyer the hero.
Celebrate small victories often. Mourn failures quickly. Do what's necessary without fanfare.
People who connect and build fluid relationships are trust agents.
Cultivate visibility because attention is currency.