Social media puts the "public" into PR and the "market" into marketing.
Guide them where you want them to interact with you.
If you can't find your own center and love for yourself, nothing else works.
Mission + tools. That’s really what it takes to have focus...you fail at focus because whatever you are trying to focus on isn’t important enough to you.
Content marketing is weaponized storytelling.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment