Walt Disney believed in himself instead of worrying what others were saying.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

Mission + tools. That’s really what it takes to have focus...you fail at focus because whatever you are trying to focus on isn’t important enough to you.

You might be the "little drummer boy," worried that what you have to say isn't worthy. Everyone has something to contribute, especially if you remember to be the real you and not a copy of others you feel are successful.

If we don't support the people who support us, what are we going to do?

Between your brain and your mouth (or your fingers) is magic: your power to choose what you say next. Use that magic.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.