Guide them where you want them to interact with you.
Mission + tools. Thatโs really what it takes to have focus...you fail at focus because whatever you are trying to focus on isnโt important enough to you.
If we don't support the people who support us, what are we going to do?
Social media puts the "public" into PR and the "market" into marketing.
To truly know what works, you have to learn what doesn't work first.
You can't fake community, you can't force it, either.