Social media puts the "public" into PR and the "market" into marketing.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
Guide them where you want them to interact with you.
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
Your day is your week is your month is your year.
Never try to be a thought leader. There's no value in that. Instead, try to add value.