Any opportunity to be helpful is an opportunity to earn money.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

Tell more people that you love them.You never know how much they might need it.

Own your words. Your words are the maps to your intentions.

For every day we don't unlock our own value, we remain plugged into our other identity.

Social media puts the "public" into PR and the "market" into marketing.

Never try to be a thought leader. There's no value in that. Instead, try to add value.