Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
Bravery comes when you commit to doing the work.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
If you're not writing your own story, you're a character in someone else's.
The key is, no matter what story you tell, make your buyer the hero.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.