The key is, no matter what story you tell, make your buyer the hero.
You might be the "little drummer boy," worried that what you have to say isn't worthy. Everyone has something to contribute, especially if you remember to be the real you and not a copy of others you feel are successful.
Your excuses will never be as good as the story of how you got it done.
The goal isn't more money. The goal is living life on your terms.
If you're not writing your own story, you're a character in someone else's.
Don't treat your customers like a bunch of purses and wallets.