Ideas have a shelf-life. Share yours, let others collaborate, and you'll get new ones.

Marketers need to build digital relationships and reputation before closing a sale.

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

We exist to serve our community. That's the most important mind-set to maintain.

If you can't find your own center and love for yourself, nothing else works.

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.